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How to Win an Election: An Ancient Guide for…
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How to Win an Election: An Ancient Guide for Modern Politicians

by Quintus Tullius Cicero

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Cicero gives an incredibly concise outline to his brother who is running for office in ancient Rome. The same outline entirely explainsToday's politicians on both sides of the aisle. Clearly people are the same today as then, and must be addressed in the same predictable ways to obtain their vote, help and money.

Perhaps you and I are the exceptions??

I now know how to run for office simply by following Cicero's outline. After reading the plan, it all in the execution.

I did not know much about Cicero, but please view his curriculum vitae on Wikipedia!

I had no idea. Almost stunning.

Ben
  Benedict8 | Jul 16, 2014 |
Extremely relevant and entertaining, modern day candidates would do well to read this and heed the rules laid out by Quintus Cicero. The book has the original Latin facing the English for anyone who wants to work on their Latin skills. ( )
  Maya47Bob46 | Jul 6, 2013 |
Though ancient, very timely. I thought I was reading about Barack Obama and other purely political people. ( )
  JBGUSA | Mar 31, 2013 |
Election advice from Cicero's brother. This is an actual letter from Cicero's brother written to Civero when he was running for consul. Jacketed cloth with facing page Latin.
  zenosbooks | Sep 9, 2012 |
This book, by the brother of the far more famous Marcus Tullius Cicero, should serve to remind us that not only was Cicero a rhetorician and a lawyer, he was also a politician. Rome in his day was a *republic* with all that means. Not only a republic but the normative res publica on which all succeeding republics are modelled (thanks in large part to the mediæval, renaissance, and enlightenment advocates of republicanism with a small arr and to the success of the Great Republic -- the United States -- founded by enlightenment republicans influenced by Montesquieu, Machiavelli, Sidney, Locke, Livy, and, yes, Marcus Tullius Cicero. This little books details the techniques necessary to persuade the voting centuries in Rome, which are not all that different from the techniques necessary in modern American democratic politics.
  Fledgist | Mar 10, 2012 |
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Amazon.com Product Description (ISBN 0691154082, Hardcover)

How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written.

A little-known classic in the spirit of Machiavelli's Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.

(retrieved from Amazon Mon, 30 Sep 2013 13:35:02 -0400)

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