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Genuine Value : The John Deere Journey by…
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Genuine Value : The John Deere Journey

by John J. Gerstner

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Amazon.com Product Description (ISBN 0866912762, Hardcover)

Genuine Value: The John Deere Journey plows a contemporary furrow through the heritage of one of America’s oldest and most respected corporations. The book pairs a collection of rare photos with statements illuminating the company’s four sustaining values -- quality, innovation, integrity, and commitment. Just as John Deere, the blacksmith, fashioned a polished-steel plow that ushered in mechanized agriculture, Genuine Value reinvents the corporate history book as a thoughtful exploration of the essential role values play in the enduring success of organizations

(retrieved from Amazon Thu, 12 Mar 2015 18:23:05 -0400)

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