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Loading... Global Advertising, Attitudes, and Audiences (Routledge Advances in Management and Business Studies)by Tony Wilson
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Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and mark No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)659Technology Management and auxiliary services Advertising And Public RelationsLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |