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Insanely Simple: The Obsession That Drives…
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Insanely Simple: The Obsession That Drives Apple's Success

by Ken Segall

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Cet ouvrage peut venir compléter celui d'Adam Lashinsky sur les secrets d'Apple. Il dévoile en effet les principes clés de cette entreprise, à savoir par exemple qu'elle attache une grande importance à la "simplicité".
  Clara13 | Dec 2, 2013 |
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Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.

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Penguin Australia

An edition of this book was published by Penguin Australia.

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