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Blue Ocean Strategy: How to Create…
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make… (original 2005; edition 2005)

by W. Chan Kim (Author)

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1,860266,607 (3.75)4
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.… (more)
Member:dtaylor6989
Title:Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Authors:W. Chan Kim (Author)
Info:Harvard Business Review Press (2005), Edition: 1, 256 pages
Collections:Your library
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim (Author) (2005)

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» See also 4 mentions

English (24)  Spanish (1)  All languages (25)
Showing 1-5 of 24 (next | show all)
This is a classic business book about creating new markets rather than competing in existing markets. The core idea is simple, but the authors go through a fairly rigorous (for a business book) system, including how to accomplish this with existing teams and organizations. They provide solid examples of products, companies, and industries where this kind of innovation has happened. Especially since it is so short and clear, it is a good book for anyone in business. It probably would be less interesting to the mass market because it includes mostly “how to” vs colorful examples, though. ( )
  octal | Jan 1, 2021 |
I was gifted a hardcover copy, and purchased a Kindle edition, so I could gift the hard cover. ( )
1 vote jwilker | May 23, 2018 |
4 ( )
  ronchan | Nov 14, 2016 |
"Đây sẽ là cuống sách kinh tế khiến bạn phải tự hỏi lại mình về mọi thứ mà bạn biết về điều kiện để có được những thành công chiến lược, bởi vì, trong đó W. Chan Kim và Renée Mauborgne đã chỉ ra rằng, trong khi hầu hết các công ty đều cạnh tranh với nhau trong những ""đại dương đỏ"" hạn hẹp như vậy, thì chiến lược cạnh tranh đối đầu ngày càng không thể tạo ra sự tăng trưởng có lợi nhuận trong tương lai.
Đây là cuốn sách viết ra nhằm thay đổi tư duy chiến lược cho các giám đốc, nhà lãnh đạo doanh nghiệp với một chiến lược đơn giản: hãy bơi trong luồng nước rộng. Các công ty đang phải vật lộn cạnh tranh trong đại dương đỏ hẳn sẽ làm tốt hơn nếu học hỏi và làm theo ""Chiến lược đại dương xanh""." ( )
  Phuong_Susu | Apr 4, 2016 |
Showing 1-5 of 24 (next | show all)
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» Add other authors (7 possible)

Author nameRoleType of authorWork?Status
Kim, W. ChanAuthorprimary authorall editionsconfirmed
Mauborgne, RenéeAuthormain authorall editionsconfirmed
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In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.

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