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Loading... Changing Minds: The Art and Science of Changing Our Own and Other People's Minds (2004)by Howard Gardner
   None No current Talk conversations about this book.  mephistia | Apr 6, 2013 |    ) DaveShearon | Jun 28, 2008 | One key to success is the ability to influence people’s thinking. Whether one is attempting to introduce a major organizational change or convince consumers to switch brands, the ability to change people minds is an important business process. Howard Gardner, a Harvard psychologist who specializes in cognitive theory, offers us insight into what happens when one changes his or her mind. In order to change someone’s mind, Gardner writes, one has to produce a shift in that person’s perceptions, codes and the way he or she retains and accesses information. There are seven levers to change, he says. 1. Reason. 2. Research 3. Resonance 4. Re-descriptions 5. Rewards 6. Real World Events 7. Resistances. Gardner explores how these levers are employed in six realms. 1. Diverse Groups – such as a nation. 2. Homogeneous Groups – corporations, universities. 3. Culture – Changes effected by art, science or scholarship. 4. Classroom 5. Intimate Gatherings – one-on-one meetings, family gathering. 6. Changes within one’s mind. This book is enlightening and compelling. It offers insights into the methods one can employ to influence others and oneself. (  ) PointedPundit | Mar 26, 2008 |  aletheia21 | Apr 4, 2007 | no reviews | add a review
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Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind--and how to influence that process. Drawing on decades of cognitive research and compelling case studies--from famous business and political leaders to renowned intellectuals and artists to ordinary individuals--Gardner identifies seven powerful factors that impel or thwart significant shifts from one way of thinking to a dramatically new one. Whether we are attempting to change the mind of a nation or a corporation, our spouse's mind or our own, this book provides insights that can broaden our horizons and improve our lives. Howard Gardner is the John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education and senior director of Harvard Project Zero. The recipient of a MacArthur Prize Fellowship and 20 honorary degrees, he is the author of more than 20 books. No library descriptions found. |
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 Google Books — Loading...GenresMelvil Decimal System (DDC)158Philosophy and Psychology Psychology Applied PsychologyLC ClassificationRatingAverage: (3.37)
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Wikipedia in English (1)
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Unfortunately, for the class I kind of have to jump around in my reading and I have two other class-required books I'm reading at the same time. So I can't really give an in-depth review at this point. (