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The Art of Being Unreasonable: Lessons in…
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The Art of Being Unreasonable: Lessons in Unconventional Thinking (2012)

by Eli Broad, Eli Broad

Other authors: Michael Bloomberg (Foreword)

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Very inspirational and highly informative for anyone interested in getting on in business or the work world. Recommended for high school senior and any on a job search. ( )
  MarthaL | Aug 27, 2012 |
Inspiring story of self-made man, who started two Fortune 500 companies, commissioned many civic buildings and became a major philanthropist. I would have liked to hear more about how he grew his business. Nevertheless, he has many interesting observations on management style. Sometimes a bit trite and self-serving, but overall a good read and pretty interesting. Recommended. ( )
  jvgravy | Aug 6, 2012 |
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Author nameRoleType of authorWork?Status
Eli Broadprimary authorall editionscalculated
Broad, Elimain authorall editionsconfirmed
Bloomberg, MichaelForewordsecondary authorall editionsconfirmed
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Amazon.com Product Description (ISBN 111817321X, Hardcover)

Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los AngelesHis investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell researchAt his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader regionEli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

(retrieved from Amazon Thu, 12 Mar 2015 18:12:18 -0400)

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles--from negotiating to risk-taking, from investing to hiring--that have made Eli Broad such a success.… (more)

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