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The Loyalty Leap: Turning Customer…
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The Loyalty Leap: Turning Customer Information into Customer Intimacy

by Bryan Pearson

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This is an excellent book for anyone involved in business, particularly in retail. It covers the foundations of what customer loyalty really means, why it's important, and how it can be developed. Touching on issues of privacy and employee satisfaction, The Loyalty Leap is a solid overview of an often misunderstood section of business, with some thought-provoking data to support its claims.

I would especially highly recommend this book for anyone working in a customer service industry, and anyone who wants to know why the companies they shop at are collecting such data. In brief: They should be doing it to provide more value to the customer. Many of them are doing it simply because everyone else is and they have no idea what to do with the data they get. ( )
  Anasurimbor | Jun 7, 2012 |
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"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"--… (more)

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Penguin Australia

An edition of this book was published by Penguin Australia.

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