This documentary tells the story of two ordinary people who dared to take on one of the world's largest corporations. Viewers will see not only how the 1.8 billion dollars that McDonald's spends on advertising affects their bottom line, but how it manages to gloss over the unsavory aspects of their operations. The program also considers the extraordinary lengths to which a company like McDonald's will go to protect its own image. McLibel is not about hamburgers. It is all about the importance of Freedom of Speech now that multinational corporations are more powerful than countries. Filmed over ten years by no-budget Director Franny Armstrong, McLibel is the David and Goliath story of two people who refused to say sorry. And in doing so, changed the world.