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Loading... Market-oriented technology management : innovating for profit in entrepreneurial timesby Fred Phillips
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This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.4Technology Management and auxiliary services Management ExecutiveLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |