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Black Still Matters in Marketing: Why Increasing Your Cultural IQ about…
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Amazon.com Product Description (ISBN 0981986951, Hardcover)Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment.
(retrieved from Amazon Thu, 12 Mar 2015 18:00:56 -0400)
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