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Trust Me, I'm Lying: Confessions of a Media Manipulator (edition 2012)

by Ryan Holiday

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413253,874 (3.43)None
Member:okdork
Title:Trust Me, I'm Lying: Confessions of a Media Manipulator
Authors:Ryan Holiday
Info:Portfolio Hardcover (2012), Hardcover, 288 pages
Collections:Your library
Rating:****
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Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday

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Didn't finish this. Skimmed more than read, but he did a good job of articulating the grotesque nature of "blogging journalism", particularly that of Gawker and Jezebel. Depressing media manipulation. ( )
  spuriouscarrie | Jan 21, 2013 |
As soon as I heard an interview with Ryan Holiday on the radio, I became intrigued by the concept of his book. Trust Me, I’m Lying: Confessions of a Media Manipulator acts as a personal confession on how the current media system is setup so people like him can intentionally, and maliciously deceive the public for personal gain.

In short, he argues that internet news is setup to spread misinformation at its foundation. With a medium controlled by advertisers the amount of traffic an article gets becomes more important than the content itself. Professional bloggers are taught to get as much content out there as they can. Produce the content fast. Make the headlines catchy and appalling with just enough information to make the reader want to click. Make the articles short and entertaining or enraging--sharible. But whatever you do, don’t take time to check facts and contact sources. Holiday seems to argue that the system in fact welcomes mistakes, because then corrections could be turned into articles themselves, and thus bringing in more traffic. He even makes an interesting parallel between the world of blogging today and the yellow press of the late nineteenth century that have similarly dangerous results. This opens the doors wide open for media manipulators like himself to feed content hungry bloggers what they want while creating false controversy that sells more of his clients’ products.

While there were a couple points in the book that I felt were redundant, overall I was intrigued by the inside look at how misinformation is spread. I also really enjoyed Holiday’s retellings of how he personally has been able to manipulate the media for his clients’ gain. I highly recommend this book. Though I must warn that this book won’t leave you happy, but the information you gain from it is important all the same. ( )
  ryancoker | Sep 27, 2012 |
I've always enjoyed reading Ryan's blog. His topics on life and philosophy have been refreshing to read. This book is quite different than the topics from his blog since he discusses the issues with today's online media world. It was an interesting read but I found much of it unsurprising. Overall the book was written well but I never found that edge which made me want to read more. ( )
  briandarvell | Sep 11, 2012 |
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Amazon.com Product Description (ISBN 159184553X, Hardcover)

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.

I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can.
 
In today’s culture…
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch—online and off.

Why am I giving away these secrets?  Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.

I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.

(retrieved from Amazon Fri, 04 Jan 2013 04:58:16 -0500)

An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.

(summary from another edition)

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An edition of this book was published by Penguin Australia.

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