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Business @ the Speed of Thought : Using a Digital Nervous System by Bill Gates
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Business @ the Speed of Thought : Using a Digital Nervous System

by Bill Gates

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  andres_ferraro | Oct 28, 2009 |
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  getreadingdmc | Jan 15, 2008 |
I have been the CIO of large companies, I understand the value of integration and of processed information

Bill Gates in this book, reflected my experiences

I have used small little presentation, made from the contents of this book, at some of my seminars, where I have been a guest speaker and panelist ( )
  GaneshSrinivasan | Aug 18, 2007 |
"Business is going to change more in the next ten years than it has in the last fifty.
As I was preparing my speech for our first CEO summit in the spring of 1997, I was pondering how the digital age will fundamentally alter business. I wanted to go beyond a speech on dazzling technology advances and address questions that business leaders wrestle with all the time. How can technology help you run your business better? How will technology transform business? How can technology help make you a winner five or ten years from now?"
  rajendran | Jun 25, 2006 |
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Digital Nervous System

Book description

Amazon.com (ISBN 0446525685, Hardcover)

So where do you want to go tomorrow? That's the question Bill Gates tries to answer in Business @ the Speed of Thought. Gates offers a 12-step program for companies wanting to do business in the next millennium. The book's premise: Thanks to technology, the speed of business is accelerating at an ever-increasing rate, and to survive, it must develop an infrastructure--a "digital nervous system"--that allows for the unfettered movement of information inside a company. Gates writes that "The most meaningful way to differentiate your company from your competition ... is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose."

The book is peppered with examples of companies that have already successfully engineered information networks to manage inventory, sales, and customer relationships better. The examples run from Coca-Cola's ability to download sales data from vending machines to Microsoft's own internal practices, such as its reliance on e-mail for company-wide communication and the conversion of most paper processes to digital ones (an assertion that seems somewhat at odds with the now-infamous "by hand on sheets of paper" method of tracking profits that was revealed during Microsoft's antitrust trial).

While Gates breaks no new ground--dozens of authors have been writing about competing on a digital playing field for some time, among them Carl Shapiro and Hal Varian in Information Rules and Patricia Seybold in Customers.com--businesses that want a wakeup call may find this book a ringer. With excerpts in Time magazine, a dedicated Web site, and an all-out media assault, Microsoft is working hard to push Business @ the Speed of Thought into the national dialogue, and for many it will be difficult to see the book as anything but a finely tuned marketing campaign for the forthcoming versions of Windows NT and MS Office. Nevertheless, as Gates has shown time and time again, him, Microsoft, and perhaps even this book you may ignore at your own peril. --Harry C. Edwards

(retrieved from Amazon Fri, 24 Apr 2009 07:58:22 -0400)

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