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Face2Face: Using Facebook, Twitter, and…
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Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create…

by David Lee King

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The fact that Facebook has more than 1 billion registered users doesn't in any way suggest that there are more than 1 billion skilled users of social media tools worldwide. So a book like David Lee King's "face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections" has the potential to upgrade the social skills--and social graces--of those still struggling to improve their online social interactions at the business level David targets...and at a personal level, too. David's ability to communicate engagingly and well--a skill that attracts many of us to his presentations, his blogging, and to the work he does as Digital Services Director at the Topeka and Shawnee County Public Library--serves readers well in "face2face" as he dives right in with on-target advice. He starts by reminding us that we need to be human rather than standoffish and mechanical on the Web. We need to listen; respond professionally and as informally as we can to nurture the levels of interaction that accompany successful engagement via social media tools; and think strategically so that our use of videos, blog articles, and other online postings consistently lead us to productive and positive results. None of this, however, would mean much if "face2face" didn't work from a wonderful foundation: helping us understand how to create and nurture community connections that interweave onsite and online interactions rather than viewing them as unrelated activities. Works like "face2face" can only help to make that process smoother for anyone who takes the time to read and absorb all that it offers. ( )
  paulsignorelli | Aug 21, 2013 |
This is a small book that contains a huge amount of information! From Twitter to Facebook to video production, David Lee King offers helpful suggestions for organizations that want to extend their customer service presence into social media.

More than just a how-to on the tools themselves, King's book addresses how to create and maintain a friendly, approachable online presence. Most useful is his chapter on "Responding to Critics," in which he gives several examples of poorly-handled responses to criticism along with tips and tricks for the individual or organization facing criticism. ( )
  mscogsworthy | May 28, 2013 |
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Amazon.com Product Description (ISBN 0910965994, Paperback)

Presenting a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects, social media expert David Lee King goes beyond Facebook and Twitter to demonstrate how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. Suggesting myriad ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and location services, King uses real-world examples to illustrate the dos and don’ts of using social media. The book covers topics including responding to criticism, listening to consumers, creating an approachable tone, and designing a human-centered site, as well as explaining all the critical components of any effective customer-engagement strategy.

(retrieved from Amazon Thu, 12 Mar 2015 18:15:50 -0400)

Presenting a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects, social media expert David Lee King goes beyond Facebook and Twitter to demonstrate how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. Suggesting myriad ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and location services, King uses real-world examples to illustrate the dos and don'ts of using social media. The book covers topics including responding to criticism, listening to consumers, creating an approachable tone, and designing a human-centered site, as well as explaining all the critical components of any effective customer-engagement strategy.… (more)

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