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Design for Emotion by Trevor van Gorp
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Design for Emotion

by Trevor van Gorp

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Amazon.com Product Description (ISBN 012386531X, Paperback)

"Emotion is the heart and soul of every product we encounter. Van Gorp and Adams have written an essential guide to product design success that places emotion squarely in the middle of design practice where it belongs. Starting from well-grounded evidence, they distill emotional design into a set of fundamentals any designer would be wise to adopt. Whether you are a business leader, practitioner, or consumer, this book will change how you think about design."
- Ken Fry, Design Director, Artefact -

Creative professionals who design consumer products, entertainment, software, websites, marketing, and communications are beginning to appreciate the importance of evoking emotions and personality to capture viewers' attention and create satisfying experiences. Design for Emotion addresses the basic questions around designing emotional experiences; why, what, whenwhere and how do we design for emotion? With extensive real-world examples to help illustrate how emotion and personality are communicated through design, Design for Emotion isn't just another book on design theory - it's an imminently practical guide to applying and eliciting emotion in design.

Design for Emotion:explains the relationship between emotions and product personalitiesdetails the most important dimensions of a product's personalityexamines models for understanding users' relationships with productsexplores how to intentionally design product personalities provides extensive examples from the worlds of product, web and application designincludes a simple and effective model for creating more emotional designs
The book features interviews with Stephen P. Anderson, Aarron Walter, Marco van Hout, Patrick W. Jordan and Trish Miner, and case studies from Moni Wolf, Matt Pattison, Shayal Chhibber, Chris Fryer and Damian Smith. Harness the power of emotional design to enhance products, websites and applications while improving user experience and increasing customer satisfaction. Design for Emotion will help you do a better job of communicating the emotions and personality that fit your client's message and brand values. 

Foreword by BJ Fogg,
Founder & Director, Stanford Persuasive Technology Lab 

(retrieved from Amazon Thu, 12 Mar 2015 18:08:40 -0400)

Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. This isn't just another design theory book - it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. Provides a simple and effective model for understanding and applying emotional considerations to your designs. Explains why designing for emotion improves users' relationships with your product. Offers extensive examples from the world of product and interface design.… (more)

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