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Loading... Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business…by Seth Godin
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will love Sign up for LibraryThing to find out whether you'll like this book. This is a collection of brief, yet profound thought starters about business, marketing, and success in the post-industrial economy. Through his constant perceptiveness, he's assembled a wealth of examples that he uses to prod his audience to think differently than they've been trained. The format encourages the reader to pause and consider each "riff" rather than plowing through them in sequence. For me, the overall theme is that, despite the way old corporations and new "channels" dominate our attention, business has changed to a more natural set of dynamics. Care for customers and their needs matters more than ever. Technology merely serves as an accelerator and an equalizer. Phoniness is quickly detected, and positive relationships can be formed with anyone, anywhere. (  ) jpsnow | Sep 30, 2009 |  Very inspiring and entertaining. Spurns creative thinking. Good book on staying on top of change. Some really good short essays. Again, so much to learn about yourself and your business with Seth Godin's writings I highly recommend. ( )1  markdeo | Apr 17, 2009 | Actually, I tried listening to this on CD and found it so god-awful, I couldn't finish it. the author has a self-important manner which is off-putting. It's as if he's trying too hard to come up with witticisms or deep-yet-catchy aphorisms. Not recommended. mochap | Sep 23, 2008 | knol | Dec 24, 2007 | There are so many great examples in this book that anyone who isn't inspired after reading it would have to either be a little short on common sense, paralyzed by fear or drunk on the corporate Kool-Aid (r). Among included selections are favorites that brought back memories, like the What Did You Do in the 2000's? Fast Company column that, like the magazine itself, inspired me to transform the work I had into the work I wanted to have. See what else is on my radar--Visit my lens on www.squidoo.com/susan_reads. (  )1 sheywood | Aug 26, 2006 |  no reviews | add a review
Amazon.com Product Description (ISBN 0141030534, Paperback)More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are LiarsAs one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. (retrieved from Amazon Fri, 24 Apr 2009 07:58:22 -0400) The first test round has been closed. Visit the Open Shelves Classification group for details. |
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