Click on a thumbnail to go to Google Books.
The Art of Looking Sideways (2001)
Amazon.com Amazon.com Review (ISBN 0714834491, Hardcover)Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness," a virtually indescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a renowned designer and art director, and the joy of The Art of Looking Sideways lies in its beautiful design. Loosely arranged in 72 chapters with titles like "Colour," "Noise," "Chance," "Camouflage," and "Handedness," Fletcher's book, which he describes as "a journey without a destination," is "a collection of shards" that captures the sensory overload of a world that simply contains too much information. In one typical section, entitled "Civilization," the reader encounters six Polish flags designed to represent the world, a photograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon, drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales," and a dizzying array of quotations and snippets of information, including the wise words of Marcus Aurelius, Stephen Jay, and Gandhi's comment, "Western civilization? I think it would be a good idea." Fletcher's mastery of design mixes type, space, fonts, alphabets, color, and layout combined with a "jackdaw" eye for the strange and profound to produce a stunning book that cannot be read, but only experienced. --Jerry Brotton, Amazon.co.uk
(retrieved from Amazon Thu, 12 Mar 2015 18:24:36 -0400)
Introduction / Evan Cornog and Victor S. Navasky -- Talking about writing for magazines (which one shouldn't do) / John Gregory Dunne -- Magazine editing then and now / Ruth Reichl -- How to become the editor-in-chief of your favorite women's magazine / Roberta Myers -- Editing a thought-leader magazine / Michael Kelly -- Fact-checking at The New Yorker / Peter Canby -- A magazine needs copyeditors because- / Barbara Walraff -- How to talk to the art director / Chris Dixon -- Three weddings and a funeral / Tina Brown -- The simpler the idea, the better / Peter W. Kaplan -- The publisher's role: crusading defender of the First Amendment or advertising salesman? / John R. MacArthur -- Editing books versus editing magazines / Robert Gottlieb -- The reader is king / Felix Dennis.
An edition of this book was published by Penguin Australia.
Is this you?
Become a LibraryThing Author.