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Australian rules football in a commercial…
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Australian rules football in a commercial era : catering for theatregoers…

by Bernard East

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Recently added byrdmac, GeelongCats, Readingthegame

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A scholarly study of the evolution of the elite level of the game from a traditional grassroots structure to a mass marketed commercial product. The book explores the notion of what the culture surrounding the game is and asks can it’s traditional values and authenticity coexist with the demands for the game to be a commercial success.
  Readingthegame | Aug 21, 2012 |
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