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The Story Factor (2nd Revised Edition) by…
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The Story Factor (2nd Revised Edition) (edition 2006)

by Annette Simmons

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228450,815 (4.1)None
Member:birchdev
Title:The Story Factor (2nd Revised Edition)
Authors:Annette Simmons
Info:Basic Books (2006), Edition: 2nd, Paperback, 320 pages
Collections:Your library
Rating:*****
Tags:Leadership, Public Speaking, Product Management

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The Story Factor (2nd Revised Edition) by Annette Simmons

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6 types of stories:
1. "Who I Am"
2. "Why I Am Here"
3."The Vision"
4."Teaching"
5."Values-in-Action"
6."I Know What You Are Thinking: ( )
  AnnaKo | Aug 27, 2011 |
I didn't finish it. ( )
  BizCoach | Apr 18, 2010 |
I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com. ( )
This review has been flagged by multiple users as abuse of the terms of service and is no longer displayed (show).
  toddsattersten | May 8, 2009 |
I am particularly taken with the idea that there are certain stories we each need to be able to tell: who I am, why I am here, vision, values-in-action, etc. We've all got stories, most of us just haven't polished them and thought about there strongest points and where they best fit. ( )
  DaveShearon | Jun 19, 2008 |
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Amazon.com Amazon.com Review (ISBN 0465078079, Paperback)

Nearly everyone responds to a good yarn, and that's precisely the point behind The Story Factor by Annette Simmons. A "collaborative behavior" consultant to public and private organizations, Simmons argues that storytelling may just be the best management tool available to modern business leaders because it exerts influence in ways that other techniques cannot. And she doesn't suggest that stories be exclusively reserved for formal presentations, either; on the contrary, Simmons shows how they can be used effectively in small group settings and even one-on-one situations. She begins by describing six basic types that can be adapted to any circumstance (Who I Am, Why I Am Here, The Vision, Teaching, Values-In-Action, and I Know What You Are Thinking). She then offers pointers for finding them and advises that ideas be jotted down whenever they appear, built upon consistently, and practiced in private until the telling comes naturally. To that end, she includes helpful tips on presentation, noting that the words are only part of a package that includes body language, clothing, tone, and other components. Follow her lead and you'll likely never relate to any individual or group in the same way again. --Howard Rothman

(retrieved from Amazon Mon, 30 Sep 2013 13:30:55 -0400)

(see all 3 descriptions)

Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives cannot.… (more)

(summary from another edition)

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