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Decoded: The Science Behind Why We Buy by…
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Decoded: The Science Behind Why We Buy (edition 2013)

by Phil Barden (Author)

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Member:HonourableHusband
Title:Decoded: The Science Behind Why We Buy
Authors:Phil Barden (Author)
Info:John Wiley & Sons (2013), Edition: 1, 288 pages
Collections:Your library
Rating:*****
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Decoded: The Science Behind Why We Buy by Phil Barden

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In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions.… (more)

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