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Nice Companies Finish First: Why Cutthroat Management Is Over--and…
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Amazon.com Product Description (ISBN 0230341896, Hardcover)
The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn’t pay to be a jerk—to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue’s Dave Needleman, Tony Hsieh of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces for the benefit of their employees, themselves, and the bottom line.
(retrieved from Amazon Thu, 12 Mar 2015 18:12:02 -0400)
For decades the business world was dominated by authoritarian CEOs who answered to nothing but their vision and the bottom line. That mindset is rapidly changing because consumers, shareholders, stakeholders, and boards demand that business and their leaders not only make a positive economic impact, but a social and cultural one as well.
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