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Loading... Brand Building on the Internetby Martin Lindstrom
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Amazon.com Product Description (ISBN 0749433132, Paperback)(Kogan Page) Uses case studies to show how dot-com and bricks and mortar companies handle the online building process, how they create brand synergy for their companies, and how they create dialogues with their online customers. Also discusses the future of brands on the Internet and the measurement of the real value of branding sites. Softcover.(retrieved from Amazon Fri, 24 Apr 2009 07:58:17 -0400) The first test round has been closed. Visit the Open Shelves Classification group for details. |
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