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Amazon.com Product Description (ISBN 0717129586, Paperback)Written by Irish authors who have academic and practical experience in marketing Each chapter contains: - Chapter objectives - Diagrams/illustrations - Key concepts - Questions for review - Cross-referencing between chapters Uses many marketing examples from Irish companies Suitable for those studying marketing in: - Universities - Institutes of Technology - Professional courses, i.e. Marketing Institute, Public Relations Institute.
(retrieved from Amazon Thu, 12 Mar 2015 18:13:56 -0400)
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