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Influence Marketing: How to Create, Manage,…
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Influence Marketing: How to Create, Manage, and Measure Brand Influencers…

by Danny Brown

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Amazon.com Product Description (ISBN 0789751046, Paperback)

Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition!

 

Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins.

 

• Put the customer—not the influencer—at the center, and plan influence marketing accordingly

• Recognize where each prospect stands in the purchase life cycle right now

• Clarify how your consumers move from brand preference to purchase

• Identify key micro-influencers who impact decisions at every stage

• Gain indispensable insights into the context of online relationships

• Recognize situational factors that derail social media brand recommendations

• Understand social influence scoring models and overcome their limitations

• Re-engineer and predict influence paths to generate measurable action

• Master the “4 Ms” of influence marketing: make, manage, monitor, measure

• Transform influence marketing from a “nice-to-have” exercise into a powerful strategy

 

Additional online resources can be found at www.influencemarketingbook.com

 

(retrieved from Amazon Thu, 12 Mar 2015 18:25:06 -0400)

Dortmunder has a job offer. He's been hired by third parties to pull off heists in the past, but never to lay his hands on anything this peculiar. Frankly, it's a bone. Not just any bone. A femur. Well, not just any femur, either. A femur which, 800 years ago, was part of a 16-year-old girl who, having been killed and eaten by her own family, was made a saint by the Church. The femur, her only relic, is all that's left. Now two small eastern European countries - Tsergovia and Votskojek - are fighting like dogs over...well, the bone. There's only room for one of them in the United Nations General Assembly, and the choice is in the hands of a powerful Catholic prelate. The country that tosses him the bone is sure to be in like Flynn.… (more)

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