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The Ten Principles Behind Great Customer…
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The Ten Principles Behind Great Customer Experiences (Financial Times…

by Matt Watkinson

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Amazon.com Product Description (ISBN 0273775081, Paperback)

Create a great customer experience whoever you are.

 

Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.

 

This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.

 

For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

 

(retrieved from Amazon Thu, 12 Mar 2015 18:23:31 -0400)

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