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Taking Flight!: Master the Four Behavioral…

Taking Flight!: Master the Four Behavioral Styles and Transform Your…

by Merrick Rosenberg

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(From the full review at Marginalia.)

Taking Flight! is the latest in the style of management-geared personality books that utilizes fictional tales starring anthropomorphic animals to determine your which type of worker bee you are. Authors and "business coaches" Rosenberg and Silvert have created an imaginary locale called "Home" in which a collection of birds, each stereotypes of one of the four DISC model classifications, must work together in spite of their different preferences to solve a major problem. The book is split into three sections -- the opening tale, the basics of the DISC model, and how to apply the DISC model in your daily life.

There's nothing truly original that separates Taking Flight! from the thousands of other books in its genre. It's short, it's simplified, and it features sassy wildlife. Its most important idea, "Home Rule," is just a repackaging of the Platinum Rule. The analysis doesn't go very in-depth and it tends to forget that most people are a blend of the DISC styles, not firmly entrenched in one like the bird characters. (Fitting for a book about avian life, it pigeonholes.) The reality is, once you've read one of these professionally-oriented personality books, you've read them all. Taking Flight! isn't going to change the publishing world in this respect.

But Rosenberg and Silvert do a good job of creating an engaging tale -- and indeed, the most enjoyable part of the book is the opening parable. I usually cringe at the "Which Friend from the Hundred-Acre Wood Are You?" stories that are so prevalent, but this one never bothered me, and indeed, I actually enjoyed it, predictable as it was. Even knowing early on which of the four types I was going to fall into, I still found it humorous, engaging, and satisfying.

The best thing about this book is that, unlike so many other personality books, it doesn't drone on and on, pretending that it's presenting something groundbreaking. Rosenberg and Silvert have learned two key lessons that so many other authors haven't -- everyone in business has already read one of these volumes, and no one wants to spend a lot of time on one. They get to their point while not skimping too severely on the treatment. For that reason alone, the book is better than most of its peer texts. ( )
  JAshleyOdell | Jul 26, 2013 |
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