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Strategy Activation: How To Turn Your Vision into Marketplace Success
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Amazon.com Product Description (ISBN 0980164923, Hardcover)Wouldn't it be great if each new strategy you created for your company actually worked in the real world and brought you the results you envisioned? Unfortunately, research shows that the odds are stacked against you. Ninety percent of all business strategies fail. But there's a way to beat the odds, according to Scott Glatstein in his new eye-opening book. He says the issue most people blame when a strategy fails-the strategy itself- isn't usually the problem. Instead, the real culprit is poor execution resulting from a misalignment between a strategy's intentions and its actual implementation in the marketplace with customers. And whether your company is a small local business or a gigantic multinational corporation, Glatstein, a pioneering business consultant in the emerging field of strategic implementation, shows you how to tackle the elements of strategy activation that most companies ignore. Using a holistic approach based on 25 years of research and hands on experience, Glatstein will help you achieve the ultimate goals of any strategy: increased sales and a better bottom line.
(retrieved from Amazon Thu, 12 Mar 2015 18:17:38 -0400)
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