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Tested advertising methods by John Caples
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Tested advertising methods

by John Caples

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Get the Fourth Edition or earlier. The Fifth Edition was published after Caples' death and was much watered down and muddied by the editors. I doubt Caples, who spent decades refining this book during his lifetime, would have approved of it.
  amacord | May 18, 2014 |
Didnt think that a book on proven advertising methods would have some valuable ideas for me. I do a lot of direct mail and needed some ideas on how to differentiate my methods over direct competitors. This book actually had some great ideas that I could use and the others regarding testing ads and writing more effective ads were noted and may be useful some time in my career. ( )
  capiam1234 | Aug 14, 2013 |
Didnt think that a book on proven advertising methods would have some valuable ideas for me. I do a lot of direct mail and needed some ideas on how to differentiate my methods over direct competitors. This book actually had some great ideas that I could use and the others regarding testing ads and writing more effective ads were noted and may be useful some time in my career. ( )
  smcamp1234 | Aug 14, 2013 |
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Author nameRoleType of authorWork?Status
John Caplesprimary authorall editionsconfirmed
Hahn, Fred E.secondary authorsome editionsconfirmed
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