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The Rise and Fall of Strategic Planning:…
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The Rise and Fall of Strategic Planning: Reconceiving Roles for Planning,…

by Henry Mintzberg

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Протягом декількох десятиліть майже незаперечною істиною було те, що запорукою ефективного управління є ефективне планування. Однак, на думку Генрі Мінцберга, це зовсім не так. Автор глибоко аналізує історію розвитку концепції стратегічного планування, починаючи з 1965-го року, розглядає різні моделі стратегічного планування.

У книзі показано, як традиційне стратегічне планування дуже часто перетворюється в інструмент політичного впливу, перешкоджає змінам та інноваціям, руйнує творчий початок в організації і, в остаточному підсумку, стає перешкодою для створення яскравих організаційних стратегій.

В останньому розділі книги Генрі Мінцберг розглядає альтернативи традиційному стратегічному плануванню, показує, як переосмислення ролей, які виконують в організаціях, планування, плани й планувальники можуть сприяти ефективному створенню стратегії й розвитку стратегічного мислення.
  fedoriv.com | Aug 22, 2012 |
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Amazon.com Product Description (ISBN 0029216052, Hardcover)

In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the press that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron -- that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and so dramatically.

Mintzberg traces the origins and history of strategic planning through its prominence and subsequent fall. He argues that we must reconceive the process by which strategies are created -- by emphasizing informal learning and personal vision -- and the roles that can be played by planners. Mintzberg proposes new and unusual definitions of planning and strategy, and examines in novel and insightful ways the various models of strategic planning and the evidence of why they failed. Reviewing the so-called "pitfalls" of planning, he shows how the process itself can destroy commitment, narrow a company's vision, discourage change, and breed an atmosphere of politics. In a harsh critique of many sacred cows, he describes three basic fallacies of the process -- that discontinuities can be predicted, that strategists can be detached from the operations of the organization, and that the process of strategy-making itself can be formalized.

Mintzberg devotes a substantial section to the new role for planning, plans, and planners, not inside the strategy-making process, but in support of it, providing some of its inputs and sometimes programming its outputs as well as encouraging strategic thinking in general. This book is required reading for anyone in an organization who is influenced by the planning or the strategy-making processes.

(retrieved from Amazon Thu, 12 Mar 2015 18:17:48 -0400)

(see all 2 descriptions)

In this definitive and revealing history, Henry Mintzberg unmasks the process that has unmasks the process that has mesmerised so many organisations since 1965: strategic planning.

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Penguin Australia

An edition of this book was published by Penguin Australia.

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