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Rise and Fall of Strategic Planning by Henry…
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Rise and Fall of Strategic Planning

by Henry Mintzberg

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Протягом декількох десятиліть майже незаперечною і​стиною було те, що запорукою ефективного управлінн​я є ефективне планування. Однак, на думку Генрі Мі​нцберга, це зовсім не так. Автор глибоко аналізує ​історію розвитку концепції стратегічного плануванн​1965-го року, розглядає різні моделі стратегічного пла​

У книзі показано, як традиційне стратегічне плану​вання дуже часто перетворюється в інструмент політ​ичного впливу, перешкоджає змінам та інноваціям, р​уйнує творчий початок в організації і, в остаточно​му підсумку, стає перешкодою для створення яскрави​х організаційних стратегій. ​

В останньому розділі книги Генрі Мінцберг розгляд​ає альтернативи традиційному стратегічному планува​нню, показує, як переосмислення ролей, які виконую​ть в організаціях, планування, плани й планувальни​ки можуть сприяти ефективному створенню стратегії ​й розвитку стратегічного мислення.​
  fedoriv.com | Aug 22, 2012 |
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Amazon.com Product Description (ISBN 0029216052, Hardcover)

In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the press that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron -- that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and so dramatically.

Mintzberg traces the origins and history of strategic planning through its prominence and subsequent fall. He argues that we must reconceive the process by which strategies are created -- by emphasizing informal learning and personal vision -- and the roles that can be played by planners. Mintzberg proposes new and unusual definitions of planning and strategy, and examines in novel and insightful ways the various models of strategic planning and the evidence of why they failed. Reviewing the so-called "pitfalls" of planning, he shows how the process itself can destroy commitment, narrow a company's vision, discourage change, and breed an atmosphere of politics. In a harsh critique of many sacred cows, he describes three basic fallacies of the process -- that discontinuities can be predicted, that strategists can be detached from the operations of the organization, and that the process of strategy-making itself can be formalized.

Mintzberg devotes a substantial section to the new role for planning, plans, and planners, not inside the strategy-making process, but in support of it, providing some of its inputs and sometimes programming its outputs as well as encouraging strategic thinking in general. This book is required reading for anyone in an organization who is influenced by the planning or the strategy-making processes.

(retrieved from Amazon Mon, 30 Sep 2013 13:46:44 -0400)

(see all 2 descriptions)

In this definitive and revealing history, Henry Mintzberg unmasks the process that has unmasks the process that has mesmerised so many organisations since 1965: strategic planning.

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Penguin Australia

An edition of this book was published by Penguin Australia.

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