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Outlining 60 effective and practical thinking tools, The Idea Generator & Accelerator will help you come up with new ideas quickly. Each tool is simple to use and will help you to develop ideas and solve problems faster, either on your own or with a team. It is the ulitmate resource for time-strapped business executives or those who are running their own business, or working in innovation, new product development,business development, sales, marketing and advertising. "Sixty practical tools come to the rescue of those starved of inspiration." Boss Magazine. "As an introduction to looking at your business in a new light, The Idea Generator will be hard to beat." - Unlimited Magazine. "If you get stuck for good ideas - then Ken Hudson's new book The Idea Generator is for you." - NZ Business. "This is an extremely user-friendly text that breaks down concepts with the help of clear diagrams and simple, real-life examples." - Virgin Blue Magazine