William Richard Morris, later Viscount Nuffield, set up business as a cycle agent and manufacturer in Oxford, in 1893, at the age of sixteen. He was, through sheer hard work, to go on to make the Morris-Oxford car and set up the famous car works at Cowley, where many other Morris designs were manufactured. This is an account of his life and of his vision: ‘the £100 car’, a car the public could afford to buy. Leasor tells of this unusual and determined man’s success, the millions he made and the millions he gave away.
(retrieved from Amazon Thu, 12 Mar 2015 18:20:05 -0400)