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Facing the Other Way: The Story of 4AD by…

Facing the Other Way: The Story of 4AD (2013)

by Martin Aston

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4AD had guaranteed an aura of mystery and austerity through the objects of art it delivered, being them music, sleeves or posters. But this book breaks the fourth wall showing inner ruses, disagreements over art of sleeves (which is an unanimous point between critics and fans) and down to earth problems.

In the end, people like you and me and not artistis that knew exactly where they were sailing to in the uncharted territories of creation of a new aesthetic. And this depiction is not charming by far.

The book shows a time span of around a year per chapter and does not dive in the creation process, but in the situations shown above, looking like Kill me Please, the book about New York Punk. Some small time typos turn the book less valuable.

A proper title for this book could the same of a This Mortal Coil song: Acid, Bitter & Sad. ( )
  apokoliptian | Feb 21, 2015 |
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Author nameRoleType of authorWork?Status
Martin Astonprimary authorall editionscalculated
Oliver, VaughanArt direction & designsecondary authorsome editionsconfirmed
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Amazon.com Product Description (ISBN 0007489617, Hardcover)

The first official account of the iconic record label.

This Mortal Coil, Birthday Party, Bauhaus, Cocteau Twins, Pixies, Throwing Muses, Breeders, Dead Can Dance, Lisa Germano, Kristin Hersh, Belly, Red House Painters.

Just a handful of the bands and artists who started out recording for 4AD, a record label founded by Ivo Watts-Russell and Peter Kent in 1979, a label which went on to be one of the most influential of the modern era.

Combining the unique tastes of Watts-Russell and the striking design aesthetic of Vaughan Oliver, 4AD records were recognisable by their look as much their sound. In this comprehensive account concentrating on the label’s first two decades (up to the point that Watts-Russell left), music journalist Martin Aston explores the fascinating story with unique access to all the key players and pretty much every artist who released a record on 4AD during that time, and to its notoriously reclusive founder.

With a cover designed by Vaughan Oliver this is an essential book for all 4AD fans and anyone who loved the music of that time.

(retrieved from Amazon Thu, 12 Mar 2015 18:15:38 -0400)

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