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Creating a Profitable Catalog: Everything…
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Creating a Profitable Catalog: Everything You Need to Know to Create a… (edition 2000)

by Jack Schmid

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Includes information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. This book analyzes these topics as it guides the reader through the steps of building a successful catalog - either in print or on-line.… (more)
Member:jrwyant
Title:Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells
Authors:Jack Schmid
Info:McGraw-Hill (2000), Edition: 1, Hardcover, 288 pages
Collections:Your library
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Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells by Jack Schmid

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Includes information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. This book analyzes these topics as it guides the reader through the steps of building a successful catalog - either in print or on-line.

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