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Persuasion: The Art of Influencing People by…
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Persuasion: The Art of Influencing People

by James Borg

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Showing 4 of 4
Nothing new, just a recap of stuff you are probably already aware of such as active listening. It's a good reminder of what you should be doing when you interact with others, and it certainly focussed my attention and made me think about how I was dealing with people. But overall it is just the same rehashed self-help stuff seen many times before. ( )
  ennui2342 | Jan 7, 2010 |
Generally a good, well thought out book. A good basis for teaching the elements of successful persuasion. I thought it got significantly weaker at the end when he talks about personality types - its helpful to know the Jung/Myers-Briggs types but then when he starts to talk about how to influence the particular types I skipped over it, then skipped 'types you might meet' too. In my experience, personalities are so diverse that talk of types turns into stereotypes pretty quickly, and no-one I've met has actually been a stereotype. More recently, I read a helpful comment through which to interpret his remarks about Aristotle - he was seeking to influence a single decision of the court, not the behaviour patterns of people in general. That's why pathos wasn't higher on his list. ( )
  abraxalito | Aug 27, 2008 |
Revisit. ( )
  Linus_Linus | Jul 6, 2008 |
An interesting, accessible and enjoyable book on the art of persuasion - cheifly understanding other people's needs and levers and tailoring your communication accordingly. ( )
  JustAGirl | Dec 29, 2007 |
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Penguin Australia

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