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Do You Mean Business?…
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Do You Mean Business? Technical/Non-Technical Collaboration, Business…

by Babette N. Ten Haken

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Amazon.com Product Description (ISBN 0984898654, Paperback)

THE ENGINEERING-SALES DISCONNECT IS OVER .... OR AT LEAST IT CAN BE

Today's global marketplace brings success to individuals and companies able to collaborate and operate in cross-functional teams. Yet many engineers and business development professionals operate in silos, missing opportunities for personal advancement and revenue generation. The primary barrier: they don't speak the same language.
     In Do YOU Mean Business? Technical/Non-Technical Collaboration, Business Development and YOU, Babette Ten Haken, consultant and founder of the renowned blog, Sales Aerobics for Engineers®, shows you how to:
     * Liberate yourself from the status quo of discipline-driven mindsets
     * Develop the ability to simultaneously translate technical as well as non-technical information to
       colleagues and customers
     * Understand how your functional role - not your job description - allows you to positively impact business development, even if you are a technical expert

(retrieved from Amazon Thu, 12 Mar 2015 18:15:05 -0400)

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