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Fifty Type Faces That Changed The World…

Fifty Type Faces That Changed The World (Design Museum) (2013)

by John L Waters

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I liked it – what I understood. Too much was left unexplained for this uninitiated reader – why Albertus is called Albertus, for example, and what's the difference between being a member of a "family" of types and being a type with a completely new name despite having been based on another print type. The glossary could have been more extensive – I went looking for "grotesque" with no luck.

The book did send me off searching for more on Pouchee and his decorative alphabets, and it was fascinating to discover that the British face Transport was made for its purpose on travel signs in the UK. I recogized it readily – but had never realized I hadn't seen it anywhere else. A little more discussion of what was different about a new type than its predecessors would have been interesting, too; there's some of that, but the author probably thought it was obvious.

Liked it, though, and I'll read more on typefaces. ( )
1 vote NatalieSW | Jan 1, 2015 |
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Amazon.com Product Description (ISBN 184091629X, Hardcover)

See the 50 most influential fonts not just on the page of the book, but in use on cellphone screens, billboard posters, perfume packaging, aircraft hulls, buildings and more. This witty, engaging insight into the meanings of type ranges from classical Rome to the digital future, via pivotal moments over the past few hundred years.

(retrieved from Amazon Thu, 12 Mar 2015 18:09:53 -0400)

The digital revolution has made typesetters of us all as we define our identities through the typefaces we choose to communicate with the world. In this witty and insightful book John L Waters explores 50 of the most influential typefaces and shows them in use on posters, perfume packaging, buildings and more. From the power of Gotham - the typeface used in Obama's first presidential campaign - to Wim Crouwel's digital-taming New Alphabet, this is a book of visual treats and wonderful stories.… (more)

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