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Loading... Hooked: How to Build Habit-Forming Products (edition 2014)by Nir Eyal, Ryan Hoover (Editor)
Work InformationHooked: How to Build Habit-Forming Products by Nir Eyal
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Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. (actlly finished this last year) I got a friend to change the password of my facebook account yesterday. Today I visited the login page of Facebook at least 20 times. (oh god) 2 of the many main ideas he introduced- vitamins-vs-painkillers and the 3 variable rewards -sum up most of my life wAAAAay too well. presents a simplified roadmap towards creating an addictive model of engagement for an app. even while short, it was stretched out. there is a token admission that making addictive products could be bad, but it’s a hollow gesture, evidenced by its insistence that existing platforms are morally good, actually. i get the sense that the author did not really care about the ethical implications of designing habit-forming products, but rather was concerned about looking like he didn’t care. the bible chapter seemed like an ad or a puff piece rather than a case study or interview. 2 stars for having some informative content. After hearing Nir give a local talk at a user group, I knew I had to check out his book. It's been on my list to read for far too long. The concepts from the book a 10/10. They're a great dive into user behavior and what triggers change in people. I feel like I learned a lot, even if the book is rather short. The downsides though - the audiobook narrator feels like he's reading a technical manual. It's just not a good listen. Looking at the Audible reviews it's non-stop 1 star reviews for performance. The other side is that this book requites a good deal of reflection time. That's not a good fit for the audio format. I felt like I learned more from hearing Nir talk live for an hour than from the book, but I still look forward to referencing it later in products I'm building. Great book explaining how to create "sticky" applications, as a product designer, which will keep users coming back. A very simple concept but challenging to implement. One of my favorite parts -- Nir describes 4 different types of designer (mmm, 2x2 matrix); whether the creator is a user, and whether the creator genuinely believes in the product -- and advocates strongly for the "facilitator" pattern, where someone is both a user and believes the product is useful. The book itself is well structured, with per-chapter review of core concepts and "do this now" exercises. Strongly recommend. (Audible audiobook) no reviews | add a review
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Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. -- from dust jacket. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.5Technology Management and auxiliary services Management Of ProductionLC ClassificationRatingAverage:
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I however read it as a consumer, who is becoming very mindful of how much tech I consume. So rather than read it as a 'how to' guide, I read it as a 'what to look out for' guide to make sure I use my daily set of products... productively.
It didn't disappoint. It was full of data, yet managed to be a very easy read.
The author also spent enough time, for me, discussing the ethics of persuasion for me not to be too concerned that this book will be used for nefarious reasons (though I am sure bad people will be able to use it to create addictive tech).
Either way it's important for the wider world to know these concepts. ( )