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Loading... The Craft Beer Revolution: How a Band of Microbrewers Is Transforming the World's Favorite Drinkby Steve Hindy
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Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. I gave this book as a gift and years later my brother is still grateful. It started him on the path to brewing at home. ( ) This book provides the history of craft brewing in the U.S. The discussions of the founders are interesting as they were leaders to a better (beer) world. He also provides discussion of the uphill struggles, be it against the big 2, distributors, protectionist state laws, misguided state laws and the impact that the prohibition mistake is still having today. At times, the author was almost too even keeled. I was expecting the chapter where there was a call to arms over some of the dated laws which tend to not favor the small brewer but in all he seemed to maintain a respectful voice to the point of it not being entirely clear which side of a couple issues he took. I will advise you of this. If you are reading this book, you must like good beer and as you read, that is all you will be thinking about. My suggestion is to buy a couple of fine brews prior to cracking the book and avoid running out to the store like I had to do. no reviews | add a review
Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)338.4Social sciences Economics Production Secondary industries and servicesLC ClassificationRatingAverage:
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