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Word of Mouth Marketing: How Smart Companies…
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Word of Mouth Marketing: How Smart Companies Get People Talking (2006)

by Andy Sernovitz

Other authors: Seth Godin (Foreword), Guy Kawasaki (Afterword)

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A good quick read. The five T's and the Word of Mouth Marketing Manifesto is very interesting and simple. Very good insight. ( )
  markdeo | Apr 16, 2009 |
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Author nameRoleType of authorWork?Status
Andy Sernovitzprimary authorall editionsconfirmed
Godin, SethForewordsecondary authorall editionsconfirmed
Kawasaki, GuyAfterwordsecondary authorall editionsconfirmed
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From Amazon.com's Product Description

Who Is Talking About You?

Foreword by Seth Godin and Afterword by Guy Kawasaki.

Master the art of word of mouth marketing with this practical hands-on guide.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz--when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion--and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business--that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
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Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.

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