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The Business Book (Big Ideas Simply…
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The Business Book (Big Ideas Simply Explained) (2014)

by DK, Ian Marcouse (Editor)

Other authors: Philippa Anderson (Contributor), Alexandra Black (Contributor), Denry Machin (Contributor), Nigel Watson (Contributor)

Other authors: See the other authors section.

Series: Big Ideas Simply Explained

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Author nameRoleType of authorWork?Status
DKprimary authorall editionscalculated
Marcouse, IanEditormain authorall editionsconfirmed
Anderson, PhilippaContributorsecondary authorall editionsconfirmed
Black, AlexandraContributorsecondary authorall editionsconfirmed
Machin, DenryContributorsecondary authorall editionsconfirmed
Watson, NigelContributorsecondary authorall editionsconfirmed
Brim, LauraCover designersecondary authorsome editionsconfirmed
Graham, JamesIllustratorsecondary authorsome editionsconfirmed
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From the time that goods and services began to be traded in early civilizations, people have been thinking about business. - Introduction
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An innovative and accessible guide to business, management and commerce Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics. Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy.… (more)

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