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The Effective Advertiser (The Marketing Series : Practitioner)
by Tom Brannan
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Amazon.com Product Description (ISBN 0750617721, Paperback)Bridging the gap between academic theory and the advertising practitioner, this book recognizes that advertising is only an element of business performance and gives advice on how to establish a competitive edge in that area. All aspects of advertising, from where it fits into business planning to the production of a campaign, are dealt with. Readers are invited to undertake a total review of advertising activity and even those unwilling or unable to overhaul advertising strategy are encouraged to achieve better results.
(retrieved from Amazon Thu, 12 Mar 2015 18:03:38 -0400)
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