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Developing Successful Marketing Strategies (AMA Marketing Toolbox)
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Amazon.com Product Description (ISBN 0844235806, Paperback)A well-stocked toolbox should contain everything necessary to get the job done. And so it is with this toolbox -- of ideas -- developed with the American Marketing Association. Taken together, this set of three guides is like a full course covering all the basics -- from developing strategy to improving the bottom line. Written in an easy-to-understand, timesaving, and practical style, the books lead the reader through every critical marketing task.
-- Carries the name of the American Marketing Association, America's premier educational organization for marketing professionals
-- Appealing, hands-on format with examples and work sheets
-- Straight-to-the-point text is unintimidating
(retrieved from Amazon Thu, 12 Mar 2015 18:20:15 -0400)
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