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Promoting prosperity : the art of early New Zealand advertising
by Peter Alsop
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"This is a book about the art of early New Zealand advertising, before colour photography and TV changed the media landscape forever. With close to 750 images and 11 essays by respected commentators, Promoting Prosperity fills an important gap in our art history as the first dedicated and extensive collection of this rich material. But more than that, Promoting Prosperity is a celebration of the dreams and aspirations of early New Zealanders, and of our development as an emerging nation. It profiles many of the economic and social foundations that once made New Zealand the envy of the world; successes that offer an inspiring reminder that no challenge is too big to overcome and no opportunity beyond reach."--Inside dust jacket
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