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Integrated Resource Manual to accompany…
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Integrated Resource Manual to accompany Marketing: The Core, 2nd Edition

by Roger A. Kerin

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Amazon.com Product Description (ISBN 007299990X, Paperback)

The Integrated Resource Manual is organized into five major sections:

Section 1: To the Instructor. Explains the contents of and how to use the IRM.
Section 2: Chapters of the IRM. Resources available to the instructor that correspond to the sequence of chapters found in the textbook.
Section 3: PowerPoint Presentation Guide. Tips and procedures on how to perform selected PowerPoint tasks.
Section 4: Teaching Ideas for the Classroom. Selected teaching strategies that can be used to make classroom instruction more exciting and effective.
Section 5: Marketing Plan Aids, Handouts, and Samples. Tools for assisting students with assigned marketing plans and instructors for evaluating those plans.

(retrieved from Amazon Thu, 12 Mar 2015 18:23:02 -0400)

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