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Max Factor's Hollywood: Glamour, Movies,…

Max Factor's Hollywood: Glamour, Movies, Make-Up (1995)

by Fred E. Basten

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This (apparently rare) hardcover book published in the 1990s covers the history of Max Factor make-up and wigs. While cosmetics don't interest me much, history and Hollywood do, and I did find a number of details that were relevant to my research needs. The book is loaded with color pictures, not only of famous actors and actresses, but of fascinating old make-up bottles and the original Max Factor facilities around Los Angeles. Max Factor himself was an interesting fellow. His exact age was not known, even to him, but he was from Poland and Jewish, and spent a number of years as essentially a prisoner of the Russian court. He kept a secret family on the outside that he could only visit once a week. Together, they fled to America in time for him to start exhibiting wares at the St. Louis World's Fair.

That said, as a book it is surprisingly poorly edited and disorganized. Little insets of information throughout use a backdrop that is very difficult to read, and one such factoid is repeated twice. The content is uneven, too. The earlier book was more interesting to me, since that is my area of need, but I think it's also be more appealing for many readers due to the curious Hollywood trivia; the end of the book devolves into talk about the structure of company administrators and who bought what division and it's incredibly dry and boring. It genuinely felt like they didn't have enough information to wrap up the company's recent history, so they culled from the Wall Street Journal. ( )
  ladycato | Jan 4, 2019 |
  leslie440 | Jan 4, 2012 |
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To create a truly sensational film book for the general public, AFI has enlisted the Hollywood community in a massive effort that promises to deliver an outstanding pictorial retrospect of 100 years in film. This handsome coffee-table book will consist of a revisit to the important moments in film by those who have made film history - Chaplin, Vidor, Coppola, Speilberg, Scorsese, Newman, Streisand & other film legends - who will share their insights into what made cinema what it is today. Entirely in their own words, the masters share their stories & observations in an entertaining & informative way. Order from: General Publishing Group, Inc., 2701 Ocean Park Blvd., #140, Santa Monica, CA 90405.

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