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Oatmeal v Bacon: How to Differentiate in a Generic World
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Amazon.com Product Description (ISBN 161206003X, Paperback)Awesomeness is a business model
Oatmeal is boring. Bacon is interesting. This metaphor brings clarity to why some brands dominant and others survive. Oatmeal v Bacon: How to Differentiate in a Generic World makes the case that earning attention and market share starts by being a truly unique and interesting brand. Humorous, thought-provoking, and full of useful strategy ideas, Oatmeal v Bacon will transform the way you market and advertise, develop products, create customer experiences, and build a culture.
Building your identity through proper branding is the basis of good marketing. It is what takes you and your business from good to great. Most of all, Oatmeal v Bacon will give you permission to be yourself and build a brand around being truly DIFFERENT.
(retrieved from Amazon Thu, 12 Mar 2015 18:02:14 -0400)
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