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Well-Designed: How to Use Empathy to Create…
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Well-Designed: How to Use Empathy to Create Products People Love

by Jon Kolko

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This book is about design-driven product management.

It sets out a design process, its goals, and a fairly detailed look at some of the techniques within the process to support those goals. Through a hypothetical case study, we follow the process from beginning to end. There's not a deep discussion of theory behind the process within the book.

As well as the process itself, there are good tactical suggestions for employing the process, and great interviews with seasoned product managers who provide context and clarity around product management as a discipline. ( )
  stonecrops | May 18, 2016 |
Since the early 00s, the emphasis within interaction design on consumer products and discretionary use has grown considerably. In this book, Kolko addresses that design space through the lens of product management, and advocates a design-led process to focus on customer needs and feelings from ideation all through to shipping. The introduction, called "From design thinking to design doing", is one of the best and most accessible motivations for interaction design that I have seen in a long time, and the book moves on to introducing steps and techniques for design-led product development combined with interviews with professionals. Overall, the book has practical appeal and credibility; even though it is nominally aimed at product managers, I can definitely see a use for it in teaching interaction design students what to aim for in their professional role after graduation.
  jonas.lowgren | Jan 29, 2015 |
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Kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency.… (more)

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