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Me, Inc.: Build an Army of One, Unleash Your…
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Me, Inc.: Build an Army of One, Unleash Your Inner Rock God, Win in Life…

by Gene Simmons

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Good stuff, but suffers from lack of order. ( )
  lente | Dec 6, 2015 |
√ Better it's MY MONEY than anyone else's."

ME, INC. is a well-written, hard-hitting discussion on how to make lots of BIG MONEY. Gene has the answer, and it's very clear: Focus 100% on ME. Not your wife, not your children, not your friends. Just ME.

The first part of ME, INC is a biography of Simmons, and what he did to achieve world fame in heavy metal rock. This was interesting, and illustrates the author's point about the opportunities to achieve great success in America. Simmons (not his given name, of course) came to the U.S. not even knowing English. He worked hard, saved his money, got an education, and figured out how to create a BRAND.

Part two contains Simmons' recipes for success. He calls these 13 tips the "Art of More." These principles are pretty good ideas. For example, #16, "Find Partners who Complement you," #3, "Learn from the Masters," etc. The tips are okay, and many of them are different aspects of the American work ethic. Work diligently, stop looking for excuses, don't give up, save money, watch your spending, educate yourself, etc. He admits that you might have some unusual obstacles to overcome, but so what--life isn't fair. Get over it and stop whining.

As reasonable (and practical) as many of these ideas are, however, Simmons' business tips are not the central theme of this book, nor are they much different than what is found in many success books. Old fashioned hard work and self-reliance is a common theme in many business books.

Gene hammers home repeatedly the central theme: Pursue your dream with absolute ruthless passion. Build your brand, and do whatever it takes. However hard you have to work, whatever you have to sacrifice. Don't take vacations, work all night if necessary, don't get married, don't have too many children--ANYTHING it takes. "Wait until you build your fortune, so you can afford to get married or divorced." If you take vacations and holidays, "that spells 'loser.'"

Gene uses Steve Jobs as another creative genius who was on a ruthless mission. Jobs was not an electronics genius, but he pursued hiis dream with a vengeance. He didn't let anything get in his way of his dream product and company.

Although the author uses Jobs as an example of what to do--ignore friends and family, pursue your dream with 100% pure dediction, Gene nonetheless hopes the reader will be more kindly-hearted than the callous Jobs. It seems to me that the author trips himself up here. Jobs was more consistent in the self-centered, ruthless approach to business than Simmons is. Why should anyone be more kind? That doesn't follow if you are consistent with the 100% ME philosophy.

The author suggests the Ashton Kutcher movie, JOBS, but the movie pales in comparison with the outstanding book by Walter Isaacson.


√ The message of ME, INC., is extremely clear: Ruthlessly pursue Big Money; make it the absolutely #1 goal of your life. Do not compromise. Do whatever it takes. Don't let anyone get in your way. If your dream is in fact the rainbow of Big Money, then ME, INC. is the right book for you.

♫ A Review by Chris Lawson

Review copy courtesy of Edelweiss Distributors. Note: I do not know the author of this book, and no one requested I write this review. Gene was too cheap to even give me any free KISS tickets.
( )
  bassocantor | Dec 11, 2014 |
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Amazon.com Product Description (ISBN 0062322613, Imitation Leather)

Me, Inc. features a black simulated-leather cover with gold foil stamping and a black ribbon bookmark.

The fact that KISS is one of the most successful rock bands in the world is no accident. From the beginning Gene Simmons and Paul Stanley had a clear-cut vision of what they wanted to do and how they wanted to operate KISS as a business well before they ever first took the stage. Since deciding with Paul to manage the band themselves, Simmons has proved himself to be a formidable businessman, having sold over 100 million CDs and DVDs worldwide, overseen over 3,000 licensed merchandise items, and starred in the longest running celebrity reality show to date. More impressive is that he handles all of his business ventures on his own—no personal assistant, few handlers, and as little red tape as possible.

In Me, Inc., Simmons shares a lifetime of field-tested and hard-won business advice that will provide readers with the tools needed to build a solid business strategy, harness the countless tools available in the digital age, network like hell, and be the architect for the business entity that is you. Inspired by The Art of War, the book dispenses Simmons’ in-depth insights via thirteen specific principles for success based on his own experience, triumphs, and instructional failures in business—from finding the confidence within yourself that’s necessary to get started, to surrounding yourself with the right people to partner with and learn from, to knowing when to pull the plug and when to double-down. These thirteen principles are a skeleton key into a world of success, freedom, peace of mind and, most importantly, financial success. 

(retrieved from Amazon Thu, 12 Mar 2015 18:07:28 -0400)

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