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Build a Brand Like Trader Joe's by Mark E…

Build a Brand Like Trader Joe's

by Mark E Gardiner

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Amazon.com Product Description (ISBN 0979167337, Paperback)

Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.

(retrieved from Amazon Thu, 12 Mar 2015 18:16:33 -0400)

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