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Story Smart: Using the Science of Story to…
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Story Smart: Using the Science of Story to Persuade, Influence, Inspire,…

by Kendall Haven

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Fun book to read and think about when considering what makes persuasion and influence persuasive. Not only does this book offer techniques for persuading, influencing, inspiring, teaching, it also backs up its assertions with good research in the neuroscience area of cognition. There are discussions about story power and story communications. The techniques offered are some that can be applied to working effectively with students on story and its power. Also, the "story snares" or pitfalls to avoid when writing are helpful and can assist a student when they write. Good references and good index. Recommended.
  BettyM | Nov 24, 2014 |
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